VEC is an example of how to profile a brand through a piece of furniture. For my Masters degree with the Department of Interior Design & Furniture Design at Konstfack, the University College of Arts, Crafts & Design in Stockholm, in 2002, I worked with Volvo, a company and a brand not normally associated with furniture. I created VEC based on the Volvo design philosophy, image, customer segment and origins.
VEC is a chair designed specifically with Volvo’s showrooms and dealers in mind, but one which could also be available for general sale in Sweden and abroad. My intention with VEC was to design a chair that creates the impression of safety and reliability that has come to be associated with Scandinavian style. The chair is designed to cope with both indoor and outdoor use and has a foam-cast frame, the same material that Volvo uses for its dashboards.
The legs can be made from aluminium, moulded wood or rubber, the frame moulded in different colours and with a leather seat. This flexibility means that VEC can be changed and produced in special editions for different occasions, such as the introduction of a new car model. VEC is not currently in production